Thursday, 13 September 2012

TechSparks 2012 Grand Finale, ‘India’s largest tech startup discovery platform’



“Forget about your competitors. Just focus on your customers” – Jack Ma, Founder Alibaba

This was the message that I found across the TechSparks 2012 event, held on 8th September 2012. Organized by charged platform of YOURSTORY.IN, this was one of the youthful events in recent times that I attended and returned with adrenalin rush.
The lead organizer, Yourstory.in itself has an interesting story to tell. It was started by Shraddha Sharma, who has worked with premium media houses in India. The company was founded in 2008 with modest beginnings but has become a force-forum of sorts. Visit www.yourstory.in for your own dose of humility!

The day started with Shraddha Sharma introducing the story of YourStory. This was followed by keynote address of Shailendra Singh, MD Sequoia Capital India. This is where I entered the venue and was impressed by its look and feel. Outside the auditorium, several of the startups showcased their products / services and offerings. Some of them are:
“VALUE360”
This claims to be India’s first PR agency with focused approach for Early Stage Business. Their suave executive explained how a startup can leverage the company’s expertise in getting the necessary attention in media / events / social networks and be heard in the industry/ies shadowed by giant companies. This necessary pushover is required at early stage and shows its tangible / intangible results as the startup gets settled into the big boys world of entrepreneurship. Visit www.value360india.com for more thirst.

“airpush”
They claim to be company of ‘mobile ads redefined’. Airpush’s industry leading technolog means that fewer messages are sent, and more clicks are made. For more interesting details, visit www.airpush.com

“beebuilt”
This company is about Infographics and Data Visulization. Visit www.beebuilt.in

“kepplr”
This application is launched by United Mobile Apps. This app lets you access and share your photos and documents, across all devices. Visit www.kepplr.com
Also visit the parent www.umobile.in for more into the company that was also winner of TechSparks 2011.
“BootStrap”
This suite of intelligent workspace for smart teams brings intelligence and integration into the Application Lifecycle Management / Software Development Life Cycle Management and makes it easy for software development teams to be highly productive.

“CreativeCrowd”
This claims to be India’s 1st affordable creative crowdsourcing marketplace.
Visit www.creativecrowd.in for more bytes on the platform for Indian designers.

“Empwise”
This is a comprehensive Saas HCM solution. For more, visit www.empwise.com

“Greytip”
This is cloud based HR & Payroll software by Greytip Online. Its mantra is ‘spreadsheet mess to HR bliss’. Zero upfront cost, pay as your use model. For more, visit www.greytip.in

“THEMIS”
This is about Start-up and SME support services. They help startups in their ‘Accounts & Finance’, ‘HR’, and ‘Company Secretary’ functions. For more, visit www.themisconsult.com

“clickdesk”
Turn your website visitors to happy customers. For more, visit www.clickdesk.com

“VServ”
‘Monetize your apps in just one click’ is the mantra of the company that says aloud ‘Maximum income Minimum effort’. They claim about their product ‘APPWRAPPER’ saying it as world’s simplest app monetization. For more, if you itch, visit www.vserv.mobi and download the AppWrapper at www.vserv.mobi/dev

“CloudByte”
The company says ‘Storage Redefined. Un-fragmented. On-demand.’. it delivers tailored storage performance to every application, even when they share a common storage resource pool, overcoming the key limitation of legacy solutions. For more, visit www.cloudbyte.com . The company has already received early funding from Nexus Venture Partners and KAE Capital.
Meanwhile in the auditorium, a panel discussion “Scaling your Startup” was ongoing. Meaningful questions popped up to the crowd, were
a) Are there some business models that scale better?
b) Does every business need to scale up?
Next discussion on the stage was “How the Cloud is changing Startup businesses and VC investments”. Pieter Kemps, Principal, Business Development & Venture Capital, Asia and Joe Ziegler, Evangelist for Australia and New Zealand, of Amazon Web Services, led this talk to a tale of success. Interesting quote from the discussion “...Cloud is like fertilizer that creates startups…Amazon changed the VC industry.”

Networking lunch was choc-a-bloc full with happy stomachs and satisfied faces. Sumptuous lunch breeds great ideas in India!
Longhouse Consulting presented a light topic “Startup Leadership Team Building – Doing it the Right Way
Then came showcase by TechSparks 2011 success stories. Here ‘United Mobile Apps’ and ‘HECKYL’ told their story after winning. ‘HECKYL’ is Bloomberg of retail space – a nice show of BI in retail.
YourStory 2012 “TECH30” report was unveiled, which contains the best new and emerging tech product startups in the country. Lay your hands of this report at www.yourstory.in
Here, now started the chosen 15 startups, for the Grand Finale.
‘little eye labs’ – mobile applications development platform !
‘treetle’ – location specific interest network !
‘juspay’ – revolutionizing digital payments in India !
'Diabeto’ – diabetes management solution. HW device wirelessly transfers data to mobile app
THIS WON THE THIRD PRIZE.
‘GAMOOZ’ – augmented reality for everyone. Interesting disruptive technology in action.
‘ImpactIndex’ – cricket stats blended with BI. Great knowledge harnessing there!
‘Harness’ – learning operating system. Touch-on cloud ! Humor with founders is rare.
THIS WON THE SECOND PRIZE.
‘colimetrics software’ 
‘Radiowalla Network’ – radio on Android and more B2C platforms.
‘Praxify’ – bridging doctor patient communication relationship
‘JustUnfollow’ – twitter dashboard. Moving also to other social network dashboards.
THIS WON THE FIRST PRIZE
‘MilkorWater’ – stock market analytics for retail investors
‘DataWeave’ – data is the darling of all tech entrepreneurs.
THIS WON THE THIRD PRIZE
‘CollateBox’ – great way to work data lists, synchronize data at levels unknown hitherto!
‘mangoreader’

Final keynote address was delivered by Krishnakumar Natarajan, CEO Mindtree and he brought out his experience nuggets and quoted Khalil Gibran, liberally.
All in all, it was a fulfilling event for YourStory, the panelists, the participants of grand finale and other showcased startups with their stalls. The job boarding was interesting as the startups pasted their resource requirements on stick-it notes and pasted on the glass panels. It was humorous to find ‘Co-Founder needed’, ‘required a CTO’ and other regular jobs.
The energy drink company ‘Redbull’ distributed its flagship drink to enthusiasts.
Thus ended (rather started), ‘India’s largest tech startup discovery platform’ where 800+ startups competed for TechSparks.

Excerpts courtesy:
Twitter: @smartsitesh