The another industrial event that kicked out from 27-Feb-2012 at Barcelona, Spain, was a trailblazer. Focused only on Mobile, this event has chalked out the trends, year after year.
Just another fellow senior event held as CES 2012, at Las Vegas, in January-2012; would not have been a dampener. In CES, most of the mobile related trends and technologies were talked about. Barcelona for technologies specific to mobile tech.
The event was covered in all media as much as it lost its sheen. No big after reports are to be seen. An event should have its exclusivity not only in its showcase but its media propaganda as well.
Much has been written on Internet forums, websites and twitter handles about this event so I will keep it short and sweetness you decide:
Day 4:
Ericsson outlines vision for connected future
*smartphone penetration on a global level is around 10%. This could mean that's quick growth of 10% or it could also mean that's 90% is yet to be won.
*Ericsson forecasts that by 2020 there will be 50 billion connected devices.
*Three focus areas: optimising the macro network, to get the best capacity and coverage from resources; adding to the imporving the density of the network to get "cheap and effective" coverage where possible; and adding small cells, to improve coverage in areas of high traffic density
*Attention on apps with global appeal would be driven by emerging markets to become more locally focused.
ARM: Device tech will make networks smarter
ARM CEO Warren East outlined following points:
*Need to make mobile networks smarter by incorporating technology developed for mobile devices.
*These smarter networks can be enabled through smarter system design. It’s about bringing the rich ecosystem of software, applications and tools that has grown up around the mobile handset space and deploying that, re-using it effectively, in the network infrastructure.
*Operators can’t just keep installing capacity to keep up with demand as they need to control both costs and energy use. “Energy is a really big component of the cost and a really big limiting factor for the greater expansion of these networks".
*ARM designs focus on low power consumption and high performance while also incorporating system-on-a-chip silicon design which provides intelligence. “ARM can bring exactly that sort of technology to the networks”.
*ARM’s analysis estimates that adding its technology could reduce base station power consumption by as much as 70 percent.
Nokia, HTC, Foursquare debate Windows Phone future
*The CEOs of Nokia, HTC and Foursquare debated what the future holds for Windows Phone at Congress, with all expressing support for the platform.
*Nokia launched its latest Windows Phone device, the Lumia 610, at Congress.
Juniper, ZTE talk network evolution
Executives from Juniper Networks and ZTE today discussed the way in which networks are evolving in the face of changing customer demands, highlighting approaches operators can take to support growth in new services while offsetting flatness in legacy businesses. Kevin Johnson, CEO of Juniper Networks, outlined to Congress three ways in which networks need to evolve in order to support “seismic changes” facing the technology sector in the coming years. Noting the growth of new devices connected to the mobile internet, and the uptake of apps and cloud services, “this really adds up to a big shift in how service providers can capture revenue.”
DAY 3:
Google: “There will be an Android in every pocket”
*Google’s Eric Schmidt called for the technology community to build-out connectivity to the estimated 5 billion of the world’s population who had “never done a Google search”
*Plans to bring the firm’s Chrome and Android units closer together.
*Warned that a new digital divide will emerge if the opportunities and freedoms offered by the Internet were not extended to all.
*A new technological “middle class” is emerging that will play a decisive role in changing society.
Operators call for sub-$50 smartphones in emerging markets
Nokia strengthens Windows Phone assault
Nokia announced a broad refresh to its device portfolio, with Stephen Elop, its CEO, stating that one year on from its strategy refresh, it is “very clear that we have changed the clock speed of Nokia.” In its smartphone portfolio, the company confirmed wider availability of its Lumia 900 device, which was announced earlier for this year in an LTE version for the US market. The vendor will offer a DC-HSPA version for markets where LTE is not supported, with availability from the second quarter of 2012.
Telefonica Digital and Mozilla will today announce an “ambitious strategy” to create a new platform for HTML5-based devices, with the intention of positioning HTML5 as “the next major ecosystem for smartphones” and enabling the delivery of smartphone-features to devices at low price points. Tagged Open Web Devices, the intention is to create a phone architecture that relies entirely on web technology, with all of the device capabilities including calling, messaging, browsing and games developed using HTML5 and executed via the Firefox web browser.
Huawei stakes claim on smartphone speed crown
Huawei has unveiled its Ascend D series smartphones, its new premium handset line designed to secure it top spot in the speed race, as it set aggressive sales targets for the 2012 calendar year. The company announced two devices with quad-core processors, the Ascend D quad and D quad XL, which include 1.2GHz and 1.5GHz chips. They are powered by a Huawei-made application processor, which also includes advanced graphics processing capabilities.
HTC looks to regain momentum with Android trio
HTC announced its One smartphone portfolio, refreshing its premium line with a trio of Android 4.0 (Ice Cream Sandwich) powered devices. The smartphone vendor is looking to regain some momentum after a tough fourth quarter, as its current handset portfolio shows signs of age. Fabian Nappenbach, director of Product Marketing, EMEA, for the company, told Mobile World Daily that the One range is intended to be “the one phone you need, but in three different sizes.”
RCS launches to consumers as 'joyn'
The GSMA made several announcements around Rich Communication Services (RCS) – including the creation of a consumer-facing brand, joyn. The industry body said the new brand would be used by operators to give a global ‘face’ to RCS. “joyn will act as a mark of assurance to customers that they will have simple and direct access to enriched voice and messaging services wherever they are and whatever network they are using,” said the GSMA’s Director General Anne Bouverot.
Sony took the wraps off two new Android smartphones in Barcelona last night – the first major devices from the vendor since it bought out Ericsson and took full control of the handset business. Now simply branded as ‘Sony,’ the Xperia P, Xperia U and the previously-announced Xperia S form part of the firm’s Xperia NXT series geared towards “connected entertainment experiences” – allowing content to be shared across smartphones, tablets and TVs.
http://www.mobileworldcongress.com/index.html
FOLLOWUP AGAIN IN 2013. People have been saying KEEP IN TOUCH much before Touch Technology became so much part of mobile revolution. So somewhere in human conscious remains the seed of innovation. So how to harness the projection of it? Give it your 1 minute of close eyes thinking, then read on.
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